Market Research and Consulting

Total market size (Value and Volume):
Breakdown of market by

• By company
• Category/molecule/SKU
• Type of use
• Specialities
• Regions :
  • East
  • West
  • North
  • South
• Trade vs. institutions
• Within institutions by account type
  • Government
  • Private
  • Trust

Market Drivers and barriers

Regulatory Dynamics of the target segment Others

Total market size (Value and Volume):
Breakdown of market by

• By company
• Category/molecule/SKU
• Type of use
• Specialities
• Regions :
  • East
  • West
  • North
  • South
• Trade vs. institutions
• Within institutions by account type
  • Government
  • Private
  • Trust
• Sales Force Structure
• Doctors coverage and focus
• Distribution network
• Marketing promotional budgets and strategies

Doctor Profiling:

• Personal Details
• Patient Flow
• Qualification (Name and Year of pass out from the institution)
• Name of the institution that previously served
• Publications
• Research programs that he/she has participated with
• Name of the conferences that he/she participated
• Awards receive in the past
• Clinicians societies and associations with whom he/she is associated with
• Sphere of Influence
• Type of association and interaction that the doctor prefer with pharmaceutical companies
• Name of the chemists where the prescription primarily goes to
• Name of the diagnostic centre and labs the doctor is associated with

Hospital/Institution Profiling:

• Total number of clinicians
• Breakdown of clinicians by specialities
• Bed size
• Specialities
• Offerings
• Pharmacy
• OPD
• Pathology
• Imaging
• Genetics
• Devices
• Equipment
• Purchase and Decision making process
• Key stakeholders
• Decision makers

• Performance tracking
  • Brand
  • Division
  • Company
  • Therapy area
  • Modalities
  • Rx
  • Portfolio
  • Hospitals
  • Clinical trials
• Pipeline analysis
• Sales force tracking by HQ
• Salary and Incentive structure tracking
• New products Launch tracking
• Merger & Acquisition tracking
• Change in regulation dynamics